The Carlsberg Story: Founders, Foundations, and Fortunes

This book offers a comprehensive business history of one of the largest global brewing companies. By combining industrial history with insights from corporate management and strategy, it reveals the success story of a family-owned company that has achieved a market-leading position worldwide.

The author provides deep insights into the founding of the modern Danish brewery by J.C. Jacobsen Carlsberg in 1847, the company’s subsequent rapid success, the relationship between brewing and scienc...