The Centre Brain: 5 Prompts To Persuasive Power

by Steve Adams

Overview

When facing a red light, what can you say to turn it green?

Hooking an audience? Sweating in a job interview? The results of what you say aren’t coincidence. Whether you persuade, or not, is down to whether you use the right prompts.

The Centre Brain – the body’s action centre – responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. This book explains why your communication works, or doesn’t. Why you prompt action, or don’t.

The result of a 20-year quest to discover what prompts action, this book offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message.

'This book will help you get to the heart of what makes people and their communication persuasive.' – Ram Gidoomal CBE, international businessman

Product Details

ISBN-13:	9780281077915
Publisher:	SPCK Publishing
Publication date:	07/20/2017
Sold by:	Barnes & Noble
Format:	eBook
Pages:	172
File size:	2 MB

About the Author

Steve Adams works with charities, organisations and churches, on brand, story and communication, helping them use the five prompts of CentreBrain to trigger action. He's a popular conference speaker, has worked in TV, Radio and Magazines, and as Tearfund's Head of Global Brand and Communication.

Editorial Reviews

A dynamic, popular-level book that will invite readers to discover why some communication works (and why some does not!) and inspire them to make the most of the messages on their hearts.

From the Publisher