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The Chinese e-Merging Market: Digital China and its Social Media Landscape

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Over the past decades China gained the reputation of being the world’s factory, focusing solely on manufacturing exports. This is about to change.

The role of e-commerce is tremendously important in the context of the Chinese government’s stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. China’s online population is currently the largest online population worldwide.

This book is aimed at ass...