The Chinese e-Merging Market: Digital China and its Social Media Landscape

Over the past decades China gained the reputation of being the world’s factory, focusing solely on manufacturing exports. This is about to change.

The role of e-commerce is tremendously important in the context of the Chinese government’s stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. China’s online population is currently the largest online population worldwide.

This book is aimed at ass...