The Cider King: How I Ace'd It!

Jeffrey House is an entrepreneur, salesman, marketer, and raconteur. He holds degrees in economics, business studies, and marketing from three leading British universities: Sheffield, Bournemouth, and Westminster.His career began in account handling at American advertising agencies in London. In 1977, at the age of 26, he left England for New York City and then drove across the country to San Francisco.He launched his first company in 1980, importing British and Belgian beers and exporting ...