The Clarity Principle: How Great Leaders Make the Most Important Decision in Business (and What Happens When They Don't)

Turf wars, low morale, bad politics, and misguided strategies: these are issues that claim much of a leader’s time. But this parade of dysfunctions and messy “people” problems actually points to an organization confused about its core business, torn between competing ideas about what it is and wants to be—an organization facing an identity crisis.

Strategy and leadership expert Chatham Sullivan argues that when the purpose of a business becomes confused, it is the leaders’ responsibility to...