The Climate Majority

The Climate Majority is the first book to investigate climate apathy, to describe how it prevents action to stop climate change and to show how it can be beaten with an approach developed for political campaigns.

Leo Barasi argues that dangerous climate change will only be prevented if the majority of people—including those who aren’t environmentalists—are persuaded of the need to limit emissions. He applies his policy and campaign experience to show that politicizing climate change makes ...