The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today’s communication practitioners.
The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization's or client’s goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials.
The Communication Strategy Framework has proven to be an instant eye-opener. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!
|Publisher:||Peter Lang Inc., International Academic Publishers|
|Product dimensions:||7.01(w) x 10.00(h) x 0.00(d)|
About the Author
Frank Körver, M.Sc., is a partner at go WEPUBLIC, an Amsterdam-based consultancy firm and Dutch affiliate of the international Interel Group. Körver is an experienced consultant at the intersection of strategy, leadership and communication. He is a renowned consultant in The Netherlands and trusted advisor of senior executives and CCOs.