The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

The classic bestselling study of the 1960s advertising industry that makes the case that what passes for cultural radicalism isn't radical at all.

"[A]bristlingly intelligent work. . . . An indispensable survival guide for any modern consumer." —Publishers Weekly (starred review)

While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremark...