The Conscience Economy: How a Mass Movement for Good Is Great for Business

The Conscience Economy: How a Mass Movement for Good Is Great for Business

by Steven S. Overman


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Product Details

ISBN-13: 9781629560120
Publisher: Taylor & Francis
Publication date: 10/28/2014
Pages: 216
Product dimensions: 5.60(w) x 8.60(h) x 0.80(d)

About the Author

Steven Overman has built his career as a pioneer at the intersection of media communication and technology innovation for over two decades. He works on the front line of business and culture transformation, helping teams expand new ideas into massive international phenomena that generate billions of dollars of economic value, but even more importantly, new ideas that positively change the lives of people everywhere.

Overman recently joined Kodak as Chief Marketing Officer, where he will lead the renewal of one of the world’s biggest brands. As a strategy and innovation consultant for startups as well as Fortune 100 companies, and during his tenure as Vice President of Global Brand and Marketing Creation for Nokia Corporation, Overman has directly engaged with a broad range of leaders from the C-suite to the product and software design studio. Overman was one of the earliest members of the group that created and spread the message of the Digital Revolution at Wired magazine, and collaborated on the invention of the ad banner for the world’s first commercial website. Overman is a frequent public speaker at industry events, ranging from NorthZone Ventures CEO Summit, Cannes Lions and EuroBest Festival of Creativity, Yahoo Mobile Senior Leaders Summit and Nokia World, to the Conference Board, SIME Technology Conferences, PSFK and other international thought leadership events. He has been quoted in Wired, Marketing Week, Fast Company and Business 2.0.

Table of Contents

Foreword Louis Rossetto xi

Introduction: Good Is the New Bad xv

1 From Conscious to Conscience 1

2 The Big Wake-Up Call 19

3 The Culture of Conscience 39

4 The Cult of Brand Belief 63

5 The Death of CSR 83

6 The Death of Marketing 99

7 Collective Innovation 115

8 The New Accountability 133

9 What You See Is What You Get 151

Notes 169

References 175

Index 179

Acknowledgments 187

About the Author 189

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