The Content Advantage: Succeed at Digital Business with Effective Content, Third Edition

In The Content Advantage, expert Colleen Jones argues that in the age of AI-fueled digital disruption, your organization faces an important choice. The choice is not whether to do content. Every business and organizational function demands content, from marketing to communications to product experience to technical support to recruiting. The choice is whether to make your approach to content strategic, scalable, and sustainable. And therefore an advantage.

The third edition of this top-rated...