The Corporate Gaze: The Impact of Data Collection on Consumer Behaviour

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.

Key concepts include the evolution of surveillance from the Pa...