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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
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2019 AXIOM BUSINESS BOOK AWARD WINNER
Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.
How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit?
They discovered a simple truth—and acted on it: Not all customers are the same, regardl...