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The Customer Experience Revolution
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The Customer Experience Revolution has started—a shift in dynamic that has changed the customer-business relationship forever.
Beyond branding, beyond customer service, beyond product usability—it is the complete customer experience that determines business success.
The Customer Experience Revolution looks at some of the leading CX companies today: Apple, Amazon, Starbucks, and Intuit, along with others large and small. The book shows how these companies have profited from a clear focus on cr...
Beyond branding, beyond customer service, beyond product usability—it is the complete customer experience that determines business success.
The Customer Experience Revolution looks at some of the leading CX companies today: Apple, Amazon, Starbucks, and Intuit, along with others large and small. The book shows how these companies have profited from a clear focus on cr...