The Customering Method: From CX Dogma to Customer Science

Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and details an alternative – industrial – approach to the customer asset base.

Aarron Spinley is recognized as a foremost mind in the realm of customer science and strategy. His work ...