The Design of Everyday Things

by Donald A. Norman Narrated by Peter Berkrot

Overview

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.

Editorial Reviews

Time

Provocative.

|Los Angeles Times

Makes a strong case for the needlessness of badly conceived and badly designed everyday objects…This book may herald the beginning of a change in user habits and expectations, a change that manufacturers would be obliged to respond to. Button pushers of the world, unite.”

From the Publisher

"Provocative." ---Time

Product Details

BN ID:	2940170950980
Publisher:	Tantor Audio
Publication date:	08/30/2011
Edition description:	Unabridged

Videos