The Development of Corporate Design: Brand Identity, Graphic Design and Professionalism in Post-war Britain

Chronicling the emergence of brand consultancy, this book explores how the development and proliferation of brand identity systems transformed the working methods and ideals of practicing graphic designers working in post-war Britain.

Practitioners in Britain were at the forefront of efforts to transform corporate identity design into a recognised practice with its own codified methods. Focussing particularly on the British experience, the book also draws on the influences and developments ...