The Digital Experience Company: Winning in the Digital Economy with Experience Insights

by Alfonso de la Nuez

Overview

Think yours is not a digital experience company?

Think again.

Today, consumers encounter all companies digitally, one way or another—from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how potential customers experience your company and/or your products online—via their phones, pads, and computers—will determine if they want to do business, or continue to do business, with you.

It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them. It's the key to success in the digital age.

Product Details

BN ID:	2940185662762
Publisher:	Advantage Media Group
Publication date:	08/02/2022
Sold by:	Barnes & Noble
Format:	eBook
File size:	4 MB

About the Author

Alfonso de la Nuez is the Cofounder and Co-CEO of UserZoom, and an international expert on user experience (UX) research. He has been passionate about the World Wide Web UX since the 1990s, when he was studying international business administration. After college, he went from being a website development project manager to founding a usability testing and consulting company in Spain and a user experience research SaaS (software-as-a-service) company, UserZoom, in Silicon Valley—now fourteen years old, with four hundred employees and $100 million in revenue. Alfonso also played Division 1 NCAA basketball in college and is an avid NBA fan.

Editorial Reviews

"The world has gone remote, and very often the only way to interact with customers is through a digital channel. The book helps you understand why it's so important to focus on product design, customer happiness, and user research. I highly recommend this book to anyone looking to upgrade their digital footprint."

CEO and founder, Zoom - Eric Yuan

"In the SaaS (software as a service) digital economy we live in, if the end user doesn't have a great experience, they will inevitably churn. It's therefore imperative that, in order to be successful in the digital marketplace, companies invest in delivering a great product experience to drive retention and growth. Alfonso understands what it takes to make great digital product experiences happen."

CEO, Gainsight - Nick Mehta

"All companies are software driven (at least partly), many customer interactions are digital, and brand is experience. Any of these three is enough to care about user experience, but the combo means that UX is destiny. This book explains all this. More importantly, it explains what to do about it. Read and prosper—or ignore and die."

user advocate and principal, Nielsen Norman Group - Jakob Nielsen, PhD

"At a time when companies obsess over big data and agile delivery, Alfonso de la Nuez delivers a critical message: how to interweave complementary insights about the digital experience of the customer into modern business practices at scale."

senior director of design, McAfee - Christian Rohrer, PhD