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The Digital-First Customer Experience: Seven Design Strategies from the World's Leading Brands

By Joe Wheeler, Jeanne Bliss (Foreword by)
eBook
$38.99
By Joe Wheeler, Jeanne Bliss (Foreword by)
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WINNER: NYC Big Book Award 2024 - Sales&Marketing

The definitive guide to designing digital-first experiences customers love.

In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon.

Part One introduces the ne...

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