The Digital Goldmine: What Every Business Needs to Know About Increasing Sales and Building Engagement Online

by Leonard Tan

Overview

The Digital Goldmine is an enriching go-to book that not only reveals the strategies and benefits of online marketing but also a very essential reality for businesses today:

Advertising is not as we knew it years ago. It is an exceptionally fast-evolving discipline where being able to navigate the many evolving tactics and stay on top of them is the mark of a true marketing genius.

Whether you are a business owner or marketer, the strategies in this book will inspire you to take advantage of data-driven analytics to increase your sales leads and build brand engagement. This book is for you if you feel you are on a bumpy course in your marketing campaign, or would like to get your feet wet in the digital marketing landscape. You will come away feeling enlightened regarding all the marketing jargon, with a clearer perspective on what you should do to excel in the digital landscape.

Product Details

BN ID:	2940152735796
Publisher:	Candid Creation Publishing LLP
Publication date:	09/28/2015
Sold by:	Draft2Digital
Format:	NOOK Book
File size:	10 MB

About the Author

An online marketing veteran, Leonard Tanʼs expertise in the industry stems from his stint at Yahoo SEA, where he was instrumental in relaunching its Sponsored Results platform in 2004. The first and only individual conferred by Yahoo as its Certified Search Ambassador, Leonard founded PurpleClick Media Pte Ltd in 2006. His passion and talent for online marketing fuelled PurpleClickʼs growth, driving it to become a leading online search marketing agency in a few short years.