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The Durni Dozen
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The Durni Dozen is a comprehensive guide to effective sales strategies. Robin Durni's twelve steps toward becoming successful in sales outline a process beginning with preparation, understanding your client, and knowing the true value and purpose of your product. Durni's approach to sales is more about building a relationship with new and existing clients than just moving a product. And building relationships means building trust, learning to listen, and finding the right questions to unloc...