The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.

The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we kn...