The Ends of Rhetoric: History, Theory, Practice

The discipline of rhetoric—adapted through a wide range of reformulations to the specific requirements of Greek, Roman, Medieval, and Renaissance societies—dominated European education and discourse, whether public or private, for more than two thousand years. The end of classical rhetoric's domination was brought about by a combination of social and cultural transformations that occurred between the seventeenth and ninteenth centuries.

Concurrent with the "theory boom" of recent decades, r...