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The Entrepreneur's Choice: Cases on Family Business in India

By C. Gopalkrishnan (Editor)
eBook
$73.99
By C. Gopalkrishnan (Editor)
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Micro, small and medium enterprises (MSMEs) are integral to the economic policy framework of India, and promote innovation, competition and equitable economic development. Comprehensively examining the management of family businesses among MSMEs, this book:

• discusses business strategy, corporate and personal values, vision, mission, stakeholder expectations, and strategic response to external factors along with their social and environmental orientation;

• includes 22 case studies drawn fro...

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