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The Entrepreneur's Guide to Market Research

By Anne M. Wenzel
eBook
$52.20
By Anne M. Wenzel
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Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.

The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any ...

Categories

BusinessManagement & LeadershipMarketing & SalesSmall BusinessMarketingStrategic ManagementMarket ResearchEntrepreneurshipStrategic Planning * General