The Experience Economy: Work Is Theater and Every Business a Stage

The new economy needs new business models. Companies that claim to be competitive in the future must fully focus on the customer and their needs. So what's new in this? And here's what: impressions, which are an already existing, but still little studied type of economic proposal. Decoupling experiences from services in a company's operations opens up incredible opportunities for economic growth, just as the recognition of services as a separate offering led to a new type of economy amid a ...