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The Fashion Forecasters: A Hidden History of Color and Trend Prediction

By Regina Lee Blaszczyk (Editor), Ben Wubs (Editor)
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$35.95
By Regina Lee Blaszczyk (Editor), Ben Wubs (Editor)
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The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the ...