The Fast Track: Inside the Surging Business of Women's Sports

“No one cares about women’s sports” is a familiar refrain from vocal skeptics, but as The Fast Track shows, a series of watershed moments reflect the increasing popularity of and support for women’s sports from both investors and fans.

Veteran sports journalist and academic Jane McManus examines both this upward trend and the forces that have held women’s sports back since the early 1970s when Title IX became law (and Billie Jean King soundly defeated Bobby Riggs). As the fervor for Caitlin...