The Fieldstone Alliance Nonprofit Guide to Conducting Successful Focus Groups

Practical and easy to use, Conducting Successful Focus Groups gives you the practical guidance to do focus groups using little more than staff or volunteer time and the cost of refreshments. In ten easy-to-follow steps, you'll learn how to plan and conduct focus groups and, most importantly, how to put the results into action:

1. Create a focused purpose statement
2. Set up a realistic timeline
3. Decide who and how many participants to invite
4. Generate questions that'll get the information y...