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The Fish Market: Inside the Big-Money Battle for the Ocean and Your Dinner Plate

By Lee van der Voo
eBook
$12.99
By Lee van der Voo
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**Winner of the Oregon Book Award**

Gulf Wild — the first seafood brand in America to trace each fish from the sea to the table — emerged after grouper, the star of fried fish sandwiches, fell off menus due to overfishing. The brand was born when the government privatized the rights to fish to fix the problem. Through traceability, Gulf Wild has met burgeoning consumer demand for domestic, sustainable seafood, selling in boutique grocers and catapulting grouper from the hamburger bun to the...

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BusinessScience & TechnologyEconomicsAgricultural SciencesAquatic Life & SciencesEconomics - General & MiscellaneousFisheries & Aquaculture