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The Franchise: The Business of Building Winning Teams

By Craig Custance
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$14.99
By Craig Custance
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Draft Day meets Burke’s Law in this incisive and entertaining behind-the-scenes look at hockey’s highest ranks.

Why do some franchises consistently win, while others may never get to see their players’ names etched on the Cup? Why do some teams draft poorly and others draft all-star teams? Why do some teams just seem to know how to win?

In The Franchise, The Athletic’s Craig Custance delves into the stories about thepeople who make the biggest decisions in hockey. For more than three years, ...

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