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The Future of Relationship Marketing

By David Bejou (Editor), Adrian Palmer (Editor)
eBook
$86.99
By David Bejou (Editor), Adrian Palmer (Editor)
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The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003

The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom in 2003). Leading experts reveal the latest studies and provide unique insights...

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BusinessMarketing & SalesMarketingMarketing - General & MiscellaneousMarketing - Professional & ReferencePublic RelationsCustomer Service