The Future of Storytelling: How Immersive Experiences Are Transforming Our World

The first, foundational book on the next media renaissance, from one of the foremost thought leaders at the intersection of storytelling and technology.

These days we don’t want to just watch our media—we want to be a part of it. To touch, feel, and test our surroundings, to make decisions that directly affect the story’s outcome. Immersive events—such as the Stranger Things Experience and productions like Punchdrunk’s Sleep No More—are growing at such a staggering rate that their revenue ...