The Future-Ready Brand: How the World's Most Influential CMOs are Navigating Societal Forces and Emerging Technologies

In his 2019 book, The Indispensable Brand, Mitch Duckler took major brands to task for the “identity crisis” they faced with so many of them indistinguishable from one another, failing at arguably the most important job of brand management—differentiation. Then he offered a best practices workflow for becoming an indispensable brand and sustaining that brand excellence over time.

Now in The Future-Ready Brand, Duckler looks to a new set of challenges facing the world’s leading brands and tur...