The Gap Method: Start Here

The money is rarely hidden. It is unattended.

A plumber finishes the job, but the invoice goes out late and nobody follows up. A salon loses customers to empty chairs because no one sends reminders. A landscaping company lets calls roll to voicemail after 4 p.m., and those callers hire someone else by morning.

The owners know. They just don't have time to fix them.

That distance between a known problem and an installed fix is a gap. For someone willing to notice it, name its cost, and close it...