The Genius Box: How the "Idiot Box" Got Smart - And Is Changing the Television Business

The TV set, despite the most-present and most-watched device in the home, became an afterthought in wake of recent digital advances. However, the emergence of connected and smart TVs has brought the TV set back to prominence. How this happened, and what it means in the future for viewers and the television business, is examined in The Genius Box: How the "Idiot Box" Got Smart – And Is Changing the Television Business. Applying his quarter century of experience in television and media resear...