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The Gig Public: AI-Driven Contractual and Habitual Performativisation of Publicness

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Explores the rise of the “gig public” in the age of performative publicness, highlighting challenges in sustaining meaningful discourse, the impact of new technologies and AI on public engagement, and the emergence of the will to visibility within the context of capitalism and algorithmic governmentality.

This monograph explores the evolving nature of publicness in the era of digital communication and social media saturation, arguing that the rise of the “gig public” represents a new paradi...