The Gig Public: AI-Driven Contractual and Habitual Performativisation of Publicness

This monograph explores the evolving nature of publicness in the era of digital communication and social media saturation, arguing that the rise of the “gig public” represents a new paradigm that challenges the traditional conceptualization of the public in shaping social and political change. The gig public departs from traditional notions of publicness and the public, characterized by individuals’ spontaneous and less-structured engagement in public discourse. This engagement is often ham...