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The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

By Nigel Hollis
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$11.99
By Nigel Hollis
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A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world

Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world.

Nig...

Categories

BusinessMarketing & SalesManagement & LeadershipMarketingBrandingInternational MarketingProduct Management