The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium

The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival.

The authors of The Global Market for Higher Education discuss this industry from a strategic and services marketing perspective and suggest a model to explain how to obtain and maintain a competitive advantage. The book draws on more than ten years of research with students and educational institutions in a numb...