The Good Life: Sacramento's Consumer Culture

Mass consumption is a defining feature of modern American culture. During the 20th century, mass production, discretionary income, and modern advertising combined to create and fulfill demand for more products than ever before. From butchers and bakers to big-box retailers, the story of the buying and selling of goods tells the history of our

cities from a unique perspective. The Good Life approaches Sacramento's history from the bottom up, with a look at the city's past from the perspecti...