The Greater the Risk: The Improbable Rise of an Israeli International Business Leader and Peacemaker
"Shaked traces a life of grand ambitions from its humble origins to...how he ended up making enough money to try and broker peace.... [I]nsights, lessons, history, and a witty warmth abound." —BookLife from Publishers Weekly

"...a rare memoir that is both inspirational and instructive.... [A] blueprint for using success to create social impact." —Seattle Book Review

"Avi Shaked's gripping story is that of an Israeli who bridged the worlds of international business and peace-building...offer[ing] unique insights into how economic relationships can potentially serve diplomatic ends." —Yoram Dori, former advisor for Israel's President Shimon Peres and author of The Whisperer

"...a must-read for anyone interested in entrepreneurship, leadership, the pursuit of peace, and the life of a remarkable man." —Readers' Favorite

What does it take to become a successful international business leader and Middle East peacemaker? In The Greater the Risk, Avi Shaked chronicles his extraordinary journey from humble beginnings as a first-generation Israeli to his role as founder of 888.com (now EvokePlc) to using his wealth to support peace efforts to end the Israeli-Palestinian conflict.

From his first job in construction to an IPO on the London Stock Exchange to a bold peace offer of $1 billion and signing the Geneva Accord, Shaked's story takes readers on a personal and riveting roller-coaster ride as he risks everything to build his company, honor his family, and seek an enduring peace in his homeland.

As he navigates family struggles, historical upheaval, and high-stakes business ventures, Shaked learns invaluable lessons about resilience, relationship-building, social responsibility, and transforming adversity into opportunity. More than a memoir, The Greater the Risk is a timely reminder that positive change requires perseverance, innovation, and a willingness to take risks for the greater good. Shaked's inspiring story reveals how unwavering commitment and belief, especially in the face of uncertainty, can create a lasting and positive impact.

Great for fans of Dan Senor and Saul Singer's Start-Up Nation and Inbal Arieli's Chutzpah.
1147509485
The Greater the Risk: The Improbable Rise of an Israeli International Business Leader and Peacemaker
"Shaked traces a life of grand ambitions from its humble origins to...how he ended up making enough money to try and broker peace.... [I]nsights, lessons, history, and a witty warmth abound." —BookLife from Publishers Weekly

"...a rare memoir that is both inspirational and instructive.... [A] blueprint for using success to create social impact." —Seattle Book Review

"Avi Shaked's gripping story is that of an Israeli who bridged the worlds of international business and peace-building...offer[ing] unique insights into how economic relationships can potentially serve diplomatic ends." —Yoram Dori, former advisor for Israel's President Shimon Peres and author of The Whisperer

"...a must-read for anyone interested in entrepreneurship, leadership, the pursuit of peace, and the life of a remarkable man." —Readers' Favorite

What does it take to become a successful international business leader and Middle East peacemaker? In The Greater the Risk, Avi Shaked chronicles his extraordinary journey from humble beginnings as a first-generation Israeli to his role as founder of 888.com (now EvokePlc) to using his wealth to support peace efforts to end the Israeli-Palestinian conflict.

From his first job in construction to an IPO on the London Stock Exchange to a bold peace offer of $1 billion and signing the Geneva Accord, Shaked's story takes readers on a personal and riveting roller-coaster ride as he risks everything to build his company, honor his family, and seek an enduring peace in his homeland.

As he navigates family struggles, historical upheaval, and high-stakes business ventures, Shaked learns invaluable lessons about resilience, relationship-building, social responsibility, and transforming adversity into opportunity. More than a memoir, The Greater the Risk is a timely reminder that positive change requires perseverance, innovation, and a willingness to take risks for the greater good. Shaked's inspiring story reveals how unwavering commitment and belief, especially in the face of uncertainty, can create a lasting and positive impact.

Great for fans of Dan Senor and Saul Singer's Start-Up Nation and Inbal Arieli's Chutzpah.
4.99 In Stock
The Greater the Risk: The Improbable Rise of an Israeli International Business Leader and Peacemaker

The Greater the Risk: The Improbable Rise of an Israeli International Business Leader and Peacemaker

by Avi Shaked
The Greater the Risk: The Improbable Rise of an Israeli International Business Leader and Peacemaker

The Greater the Risk: The Improbable Rise of an Israeli International Business Leader and Peacemaker

by Avi Shaked

eBook

$4.99 

Available on Compatible NOOK devices, the free NOOK App and in My Digital Library.
WANT A NOOK?  Explore Now

Related collections and offers

LEND ME® See Details

Overview

"Shaked traces a life of grand ambitions from its humble origins to...how he ended up making enough money to try and broker peace.... [I]nsights, lessons, history, and a witty warmth abound." —BookLife from Publishers Weekly

"...a rare memoir that is both inspirational and instructive.... [A] blueprint for using success to create social impact." —Seattle Book Review

"Avi Shaked's gripping story is that of an Israeli who bridged the worlds of international business and peace-building...offer[ing] unique insights into how economic relationships can potentially serve diplomatic ends." —Yoram Dori, former advisor for Israel's President Shimon Peres and author of The Whisperer

"...a must-read for anyone interested in entrepreneurship, leadership, the pursuit of peace, and the life of a remarkable man." —Readers' Favorite

What does it take to become a successful international business leader and Middle East peacemaker? In The Greater the Risk, Avi Shaked chronicles his extraordinary journey from humble beginnings as a first-generation Israeli to his role as founder of 888.com (now EvokePlc) to using his wealth to support peace efforts to end the Israeli-Palestinian conflict.

From his first job in construction to an IPO on the London Stock Exchange to a bold peace offer of $1 billion and signing the Geneva Accord, Shaked's story takes readers on a personal and riveting roller-coaster ride as he risks everything to build his company, honor his family, and seek an enduring peace in his homeland.

As he navigates family struggles, historical upheaval, and high-stakes business ventures, Shaked learns invaluable lessons about resilience, relationship-building, social responsibility, and transforming adversity into opportunity. More than a memoir, The Greater the Risk is a timely reminder that positive change requires perseverance, innovation, and a willingness to take risks for the greater good. Shaked's inspiring story reveals how unwavering commitment and belief, especially in the face of uncertainty, can create a lasting and positive impact.

Great for fans of Dan Senor and Saul Singer's Start-Up Nation and Inbal Arieli's Chutzpah.

Product Details

BN ID: 2940184317151
Publisher: Bublish, Inc.
Publication date: 05/30/2025
Sold by: Barnes & Noble
Format: eBook
File size: 2 MB

About the Author

Avi Shaked is a pioneering tech entrepreneur and co-founder of 888.com (now Evoke plc). A graduate of Ben-Gurion University, he has led ventures across telecommunications, online gaming, and digital innovation. Alongside his business achievements, Avi is a passionate advocate for peace, dedicating his time and resources to advancing Israeli-Palestinian dialogue and reconciliation. His career reflects a commitment to both bold innovation and bridge-building diplomacy.
From the B&N Reads Blog

Customer Reviews