The Gross: The Hits, the Flops: The Summer that Ate Hollywood
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When movies cost hundreds of millions to make and market, the magnitude of the wagers is astonishing. Vast riches rain down on those who gamble wisely, and careers are made and lost in one weekend. But never is this box office race more feverish than during the summer blockbuster season, when the studios roll out their most expensive, effects-laden pictures in a feverish race to win the box office derby.
Peter Bart, editor-in-chief of Variety, brings us a marvelously entertaining behind-the-...























