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The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities

By Andy Bird, Mhairi McEwan
eBook
$47.00
By Andy Bird, Mhairi McEwan
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The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools bas...

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