The Heist: Cracking the Marketing Code Through Authoring a Book

Do competitors in your field with a lot less experience, insight and expertise gain more clients than you do?

Are potential clients confused about what they truly need, where to go for solutions and who they can trust to deliver?

Have you been burnt by slick social-media gurus who've sold you a tactical campaign but didn't bring results?

Do you feel that, despite your efforts, you are making little headway in your market?

Most marketing approaches are tactical, do this and x will happen, do y ...