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The Intellectual Property Guide: IP Literacy and Strategy Basics for Supporting Innovation
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Intellectual property strategies to power your bottom line
In the innovation economy, intellectual property is among the most valuable assets a business can have. IP strategy isn’t just incidental to success, it’s a key driver—research shows that IP-intensive small- and medium-sized enterprises are 60% more likely to achieve high growth.
Myra Tawfik and Karima Bawa, two noted experts in the field of IP law and strategy, want to help you achieve greater success through the strategic deployme...