Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
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The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
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The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level
216
The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level
216eBook(1st ed. 2016)
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Product Details
ISBN-13: | 9781137534309 |
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Publisher: | Palgrave Macmillan |
Publication date: | 08/20/2016 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 216 |
File size: | 1 MB |
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