The Invincible Company: Business Model Strategies From the World's Best Products, Services, and Organizations

Simply being the best is no longer enough. Companies whose willingness to change is embedded in their business model are winning the competition today. In the fourth book in the Strategyzer series, Alex Osterwalder and his co-authors Yves Pignet, Fred Etiembele and Alan Smith describe the adaptation strategies of successful companies that have reinvented their business models time and again: Amazon, IKEA, Airbnb, Microsoft, Logitech, Zara and others. Using their examples, you'll learn how t...