The Invisible Edge: Using Intellectual Property to Take Your Strategy to the Next Level

How to turn intellectual property into an indispensable source of competitive advantage Mark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers-yet barely able to eke out a profit. They've also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they w...