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The Last Mile: Creating Social and Economic Value from Behavioral Insights
By Dilip Soman
eBook
$40.95
By Dilip Soman
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Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice.
In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile p...